A Jimmy Choo advert featuring Cara Delevingne being whistled at on the streets of New York has been labelled “sexist” in the wake of the #MeToo movement.
It shows the actress in a red mini dress and glittery sock boots as men tell her she looks great.
Some have called the advert “tone deaf”.
One Twitter user questioned: “Perhaps now is not the best moment to run an ad about how cool and sexy catcalling is?”
Cara Delevingne was a key part of the #MeToo movement, which was formed in the wake of allegations made against Harvey Weinstein.
Mr Weinstein has admitted his behaviour has “caused a lot of pain” but denies all claims of non-consensual sex.
The model criticised the Hollywood producer in October, saying he had made her feel uncomfortable on a number of occasions.
Some fans say the advert, which is called Shimmer in the Dark, glamorises catcalling because it shows men complimenting Cara Delevingne’s appearance and wolf whistling at her.
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But some people think there has been an overreaction.
Newsbeat has contacted Cara Delevingne and Jimmy Choo for comment. They haven’t responded yet.